Learn All About Voice Search in 2019
Google has mentioned that it’s looking at including voice search data in Search Console, with the idea being that these searches will be separated from keyboard queries, much like desktop and mobile search data is currently separated.
According to the top ranking result – Voice Search Ranking Study by Brain Dean of Backlinko.com
1. **PageSpeed** appears to play a major role in voice search SEO. The average voice search result page loads in 4.6 seconds (52% faster than the average page).
2. **HTTPS** websites dominate Google’s voice search results. In fact, 70.4% of Google Home result pages are secured with HTTPS.
3. **Google prefers short, concise answers** to voice search queries. The typical voice search result is only 29 words in length.
4. **Schema may not play a key role** in voice search rankings. 36.4% of voice search results come from pages that use Schema (which is only slightly higher than the worldwide average of 31.3%).
5. **Authoritative domains** tend to produce voice search results significantly more than non-authoritative domains. In fact, the mean Ahrefs Domain Rating of a Google Home result is 76.8.
6. **Content with high levels of social engagement** tends to perform well in voice search. In fact, the average voice search result has 1,199 Facebook shares and 44 Tweets.
7. **Simple, easy-to-read content** may help with voice search SEO. The average Google voice search result is written at a 9th grade level.
8. **Creating individual pages for each voice search query doesn’t** appear to be an effective voice search SEO strategy.
9. **The average word count of a voice search result page is 2,312 words.** Therefore, Google tends to source voice search answers from long form content.
10. **Content that ranks highly in desktop search** is also very likely to appear as a voice search answer. In fact, approximately 75% of voice search results rank in the top 3 for that query.
11. **Appearing in a Featured Snippet may help you** rank in voice search. 40.7% of all voice search answers came from a Featured Snippet.
– **Answer Specific Questions**: Use Answer the Public to find common questions on your chosen subject, and use that as a basis to create your copy. Include the question as an H2, and answer it in the body text directly below.
– **Answer Questions Concisely**: You don’t want to use a load of jargon that people won’t understand. Google wants to feature the best answer, so make sure yours is clear and easily digestible. Answers in the form of lists have fared particularly well in featured snippets.
– **Write Engaging and Interesting Copy**: 99.58% of featured snippets come from a page that ranks in the top 10. It goes without saying you should already be ensuring your page is well optimized: your content should be engaging, your meta data optimized, and your internal and external link building game strong.
Two major things of mobile SEO
– Searchers often used the same keywords in mobile search that they did in desktop search; however, certain keywords were used much more often on mobile search than desktop search (and vice versa).
– Whole new categories of queries emerged as searchers realized that GPS and other features of mobile search could allow them to use queries that just didn’t work in desktop search.
**An example of the first point is a query like “store hours”** which peaks in volume when shoppers are headed to stores.
**An example of the second is “near me”** queries, which have grown dramatically with mobile search and mostly occur on mobile phones.
Perfect Your Local SEO
39% of voice search users are *looking for business information*; so it’s never been a more important time to optimize your local SEO.
Page Speed Is Important
Voice search is almost exclusively used on mobile, and it goes without saying that your website should be mobile-optimized. If it’s not, then users will simply bounce back, which will harm your rankings. A page that takes five seconds to load is 90% more likely to suffer from bounce backs, compared to a page that loads in just one second.
One of the interesting things about Google Home is that when it answers a question with information from the web, it will cite the source of the information by saying the website’s name, and it will often send a link to the searcher’s Google Home app.