Reach your local community with search engine optimization services from the experts at The Marketing Lab. 

Website ranking on a local level is one of the best ways to grow a following of customers in the area you serve. At The Marketing Lab, we specialize in local SEO services for small businesses that want to bring more organic traffic to their site. With over a decade of experience in the industry, we know the best methods for improved website ranking and optimization, and always take the time to learn about the latest updates to ensure your site and business are always on the cutting edge.

The Importance of Local Search Engine Optimization

When it comes to searching for businesses, the vast majority of potential customers are heading straight to Google to help them find a local company that can help fulfill their needs. That’s where we come in. If your website isn’t optimized with search engine optimization (or “SEO” for short), your company can be missing out on a significant amount of traffic to your site. Setting up a website for local search results is essential in helping search engines like Google or Bing rank your business on a coveted page one spot.

How Does it Work?

Search engines use an ever-changing algorithm to determine which listings get ranked higher than others. Your ranking is determined by countless factors including relevance, prominence, and proximity to the searcher’s intent. 

In order to create a strategy that will get you to page one and help secure your spot, our team does their due diligence in mapping out what inbound opportunities are available to you and applies a strategy that gives you results. We use a combination of white-hat techniques including technical on-page SEO, optimization of local listings and citations, fresh and relevant content, and more to build your site’s credibility online with search engines and help clients find you online.

SEO is not a one-and-done game plan. Because search engines continue to update their algorithms to keep up with their users, businesses must also remain up-to-date with guidelines, but most importantly, their audience. Once we have developed a strong foundation we keep track of the campaign’s progress and make the necessary adaptations to the strategy to keep your business moving in the right direction organically, leading to an increase in your web traffic.

When you make the choice to use our SEO services, you’re in good hands. Our team has years of experience working with leaders in the digital marketing space and we’re ready to help you take your business to the next level. Contact us today to learn more about our SEO package and other services.