Paid Advertising

including Google, Facebook and Social Media Ads

Online advertising generates one of the quickest results in a marketing campaign

Our team handles the entire process from creating your account and the creatives to the day to day ad management.

Be where they need you.

The most common platforms we use for advertising include Google and Facebook. We also utilize many different types of ads, including search ads or images and videos for display ads.

The most common platforms we use for advertising include Google and Facebook. We also utilize many different types of ads, including search ads or images and videos for display ads. Make sure your ad spend is being used to its maximum potential with our pay-per-click services.

Advertise your high-value services!

The whole point of doing any kind of marketing is to generate leads. In order to do this effectively, our strategy changes based on the types of services you offer.

The whole point of doing any kind of marketing is to generate leads and Google Ads is one of the fastest ways for local service based businesses in Miami, FL.

Establishing the Ad Account

Whether you've run ads on Google before or not, we determine when it is best to create a new account from scratch for you.

Daily Campaign Monitoring

We stay on top of your paid ads campaign and manage it daily to optimize the budget spend, add -/+ keywords and more.

Creative Ad Assets

We create the campaigns based on your goals and target market including all the creative text, images and videos.

Dashboard Reporting

Monitor your ad spend, clicks, CTRs, and pull everything together to know your cost per acquisition for your ROI.

Platforms and types of advertisements we use.

As mentioned above, the strategy used for your online advertisements depends on the services you offer. Two important parts of the strategy are the platform to utilize and the type of advertisement. Here are the most common types of advertisements we run for our clients:

Google Search Ads: These are the standard pay-per-click ads you see at the top of the Google search engine. This is the only way to guarantee a first page ranking on Google and they usually have the best results. These are standard for almost every service in the green industry.

Google Local: Sometimes, Google allows this one advertisement to show up under the map on local searches. This is a specialized placement that requires certain parameters to be met but results in very high click-through rates. This placement is incredible to have for most service industries.

Google Remarketing: Ever been to a website and then saw their banner ads everywhere you went? That's also called retargeting. This type of advertisement works well for long sales processes.

Google Affinity Ads: This is a type of advertisement that works similarly to remarketing, except you target people who have an interest in services you offer or who visited your competitor websites. These ads work well for higher-dollar services.

Bing/Yahoo Search Ads: These search ads are exactly the same as Google search ads, but appear on the Bing and Yahoo search engines. They typically have cheaper click prices, but much lower search volume. These ads work great for all types of industry services.

Facebook Demographics & Interests: We set up your ads on the Facebook network to display to those who live in certain areas, are homeowners, have shown interest in landscaping, and a series of other interests/demographic targeting. This type of advertising is recommended for all types of services.

Facebook Remarketing: Similar to Google Remarketing, we can show advertisements to people on Facebook that have visited your website before. These work fabulously for small service based companies.

LinkedIn Ads: Advertising on LinkedIn is more suitable for those that offer lawn and landscape services to commercial customers. On LinkedIn, we can target people based on positions, industry, and more.

Content Marketing: This is a type of marketing that uses both demographics/interests and repurposing on all social media websites you're active on, such as Facebook and LinkedIn. Instead of promoting your services, we promote content, such as testimonials and case studies. Content is a key pillar for high-cost services. People respond to these so well because you advertise by providing ideas and education, not a sales pitch.

Video Ads: Reels, TikToks and Shorts are all the rage and help generate even more engagement and retain top of mind while continually growing a fan base with the hottest new medium. We create videos creatives to use for video ads on IG, YT and TikTok and we'll take full control depending on your needs and company goals.

Should You Invest in Pay-Per-Click Ads?

Pay-per-click. It sounds expensive, right? Not necessarily! In fact, developing an effective pay-per-click campaign can be incredibly efficient for businesses with a small advertising budget. With pay-per-click, a trained marketing professional can drum up some serious business for your company.

However, without the right insight and expertise, you could find yourself spending on a campaign that isn’t giving you the best ROI, or worse, waste money with zero conversions.

At The Marketing Lab, we are your pay-per-click specialists. Not only do we manage your campaign, but we also perform the research needed to ensure we’re staying up to date with best practices and strategies to give your business the leg up online!

How do Pay-Per-Click Ads Work?

With pay per click, your business is only charged when a customer actually clicks through the advertisement to get to your website. No clicks, no cost. Sound simple? It’s a little more complicated than that. While you will pay money for each click through to your website, that cost is usually trivial when compared to the potential turnover in sales your business can make, which is why your landing page design is so crucial.

Getting started with a solid pay per click strategy is time-consuming, stressful, and confusing for newbies. Keywords need to be developed and organized, following strong search engine guidelines. Campaign strategies need to be developed. Starting a business is tricky enough without having to learn all of these things on your own. Save yourself the time and frustration and plan on working with a specialist right from the start.

We want to make sure that we make the most out of your budget by setting up a confident campaign for paid ads that not only gains but converts search traffic into paying customers.

Once you decide to get started, our team will get to work on researching and developing a strategy that puts your business front and center.

Keyword selection, bidding, ad copy, landing pages, website, and more, we’ve got you covered from beginning to end ensuring a successful campaign. Our team makes sure to not only set up but continuously learn from and improve campaigns by monitoring and managing your account and budget on a monthly basis.

Here at The Marketing Lab, we’ll create and manage Google Ad campaigns specifically designed to help put your business front and center with potential clients. Our professionals will work with you to develop exactly what you’re looking for, with catered solutions unique to your business.

Schedule a call with our paid ads team to discuss paid advertising online. We'll talk about the costs, our recommended budget based on your industry and city targets and what you can really expect.